Publishing Expo 2012 will offer 4 free seminar theatres covering thought-provoking and sensational topics in publishing, with leading keynotes, workshops, panel discussions, all designed to inform and inspire:
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 Content Agility Theatre | In association with  |
| Production and Design Theatre |
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| Digital and Multi-Publishing Theatre |  |
| Audience and Data Theatre |   |
Register now to take advantage of the free seminar programme
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A word from our Seminar Programme Director:
2012 is set to be a momentous year for most of us – as with 2011 and 2010! In fact, it’s just another momentous year in a long string for the publishing industry, which has been going through momentous times for a generation, and which doesn’t look like settling down any time yet. It makes the job of a Seminar Director fascinating, challenging and just a little bit scary; what’s a hot topic when the programme is in development might well be cold as fish on a slab by show time.
There’s no shadow of doubt, however, that an industry in flux, and a communications industry to boot, is always brimful of ideas. And ideas are meat and drink to the Publishing Expo seminar programme. In literally every sector of the industry, people and companies are constantly developing new models, throwing out outdated ones (that may be only a few months old), trying to keep up with or second-guess the next technologies, and indeed the behaviour that will go with them. Challenging and scary, but fascinating. ‘Flux’ is the industry’s middle name.
Our keynote sessions – one each day in each of our four theatres – will grasp the nettle of innovation and deliver as much of a definitive picture of today’s and tomorrow’s solutions as anyone can muster. Our VIP interviews, by now an industry institution, are this year being conducted by The Media Briefing’s Neil Thackray, no mean innovator himself. And rest assured, in every subject area we can promise intelligent, penetrating, and sometimes profoundly surprising contributions. If last year we were getting comfortable with the fact that content, not context, is king, who would have thought that this year someone saying ‘Content is not enough’ would be able to make a convincing case? Similarly, in a short year the kerfuffle about apps has begun to take new shape. Now we are asking, do we need all these bells and whistles? What about HTML5, or even e-books? How does this affect audience data, how does it affect design? And what, then, of the advertising picture? Where is the money, and will it ever come back? What are the most convincing business models? And what is publishing’s future relationship with brands? What can we learn from the music industry? And what can we learn from the games industry, now bigger than movies?
What can we learn by asking so many questions? That the Publishing Expo seminar programme is where you’ll find the best answers, that’s what. No promises for final, definitive solutions; but this is where you’ll get the industry’s best minds at work and at play. Don’t miss.
Aidan Walker, Director, Publishing Expo Seminar Programme
If you would like to hear more about the Publishing Expo seminars or exhibiting at the show, please contact Jon Howell by email or on +44 (0) 207 921 8559.