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See below for the 2013 Production and Design Theatre timetable.
TUESDAY 26TH FEBRUARY 2013
10.00 - 10.40 The route to app success - smart brand extension or a print replica?
Apps especially, and the digital space generally, don’t necessarily lend themselves to being a 'replica' of a print product. Readers often prefer print and expect the app to do something else that broadens their experience of the brand. Publishing brands must extend themselves rather than merely produce an iteration of what they do in print.
SPEAKER: Rupert Knowles, Head of Business Development, Adobe Systems Inc. UK; Colin Bennett; Brett Lewis, Group Creative Director, IPC Inspire; Mark Inskip, CEO, Fresh Media Group
11.10 - 11.50 Take paper, take stock
Why the market the missed the ‘twister’ during 2012 and how publishers should now benefit from a paper industry struggling to maintain order books and pricing beyond 2012; windfall price savings for publishers with the right attitude and good advice; and some surprising insights into sustainability.
SPEAKERS: John Sanderson, Director of Global Environmental Market Support, UPM-Kymmene; Julian Townsend, Sales director, Denmaur Independent Papers; Peter Sommerville, Marketing director, Denmaur Independent Papers
12.20 - 13.00 Specialist Media Insights - find out what your peers are planning on digital
How are other specialist publishers tackling online subs, tablet editions, ecommerce, social media and online events? What are the differences between niche consumer and b2b markets? Highlights of the exclusive Specialist Media Insights 2012 research among over 160 publishers, and a sneak preview of the early 2013 results. Plus case studies of pioneering specialist publishers and a Q&A session.
SPEAKERS: Carolyn Morgan, MD Specialist Media Show and MD Penmaen Media (chair), Ben Greenish, Interim MD, EMAP; Sam Spurdens, Founder and Director, Loop Digital Media
14.00 - 14.40 Keynote: How to create a beautiful weekly publication for mobile without killing your art director
It’s the art director’s role that is seeing the most change in the brave new world of digital, apps and mobile. Here’s the skinny on creating award winning publications for mobile with as little pain as possible.
SPEAKER: Jonny Kaldor, MD, Kaldor Group
15.10 - 15.50 Video - curation is the new king
There are some who say a publisher’s best route to engage readers – and advertisers – is to ‘curate’ already existing video content. And there are some who disagree.
SPEAKERS: Richard Counsell, MD, Videobuilder; Sheena Macrae, MD, In the Picture
16.20 - 17.00 Making sense of the cross-media workflows
How can publishers streamline and manage their print and digital workflows to publish faster and more efficiently? Different approaches to this huge minefield are discussed, with a sharing of experience about how internal processes must change for the cross-media publishing age.
SPEAKERS: Les Pipe, MD, Rhapsody; Jo Francis, contributing editor, PrintWeek magazine (Chair); Philip Smith, Head of Content Solutions and Studio Haymarket Brand Republic Group; David Stevenson, Technical Services Consultant, Quark
WEDNESDAY 27TH FEBRUARY 2013
10.00 - 10.40 The way forward for print
Is traditional print over, is it heading for the ‘premium’, ‘collector’s item’ kind of market niche now occupied by vinyl in the music industry, or can we still find daily (or weekly or monthly) relevance for what through a digital lens seems very much like an outdated medium?
SPEAKERS: Julia Hutchison, FMG and former COO, CMA; Patrick Fuller, CEO, CMA; Simon Kanter, Director, Haymarket Network; Chris Timm, Marketing Director, Sterling Solutions
11.10 - 11.50 How to monetise online video
Assuming you are persuaded of the value of video in your digital offer, next comes the knotty problem; how to monetise it in such a way that it delivers real revenue rather than just covering its own cost?
SPEAKERS: Patrick Smith, Editor and chief analyst, The Media Briefing (Chair); Richard Counsell, MD, Videobuilder; Justin Khaksar, VP, North Europe and Middle East, Brightcove
12.20 - 13.00 Apps for Corporate Comms
Making apps an integral part of a corporate communications strategy – for both internal and external audiences – is treading comparatively new digital ground. This session focuses on the possibilities, opportunities and advantages in this area of 'appactivity'.
SPEAKERS: Richard West, VP Sales EMEA, Asia & Pacific, MagPLus; Graham Duffill, MD, Digital Publishing Company (chair); Matt Wicks, MD, Virtual Forge ltd; Mark Alford, MD, StorePoint International Ltd
14.00 - 14.40 Keynote - What is responsive design?
It’s design that can automatically morph itself to fit any type of device or screen to give optimised usability, is what it is. And publishing looks very much like an industry very much in need of such a thing.
SPEAKERS: Marcus Grimm, Marketing director, Nxtbook Media; Richard Jones, Technical director, I-Kos; Michael Kowalski, founder and MD, Getcontentment.
15.10 - 15.50 Which app option?
Adobe DPS in house, or with a plug-in, or straight to pdf page turner, or web apps and HTML5? This session aims to calm the frayed nerves and soothe the aching head of the publisher still struggling to match production parameters with costs, ROI and audience reach.
SPEAKERS: Richard Stephenson, MD, Yudu; Hans Janssen, CEO, Woodwing; Shaun Barriball, Vice President of Mobile, Quark App Studio; Graham Duffill, MD, Digital Publishing Company (chair).
16.20 - 17.00 Face to face with living, breathing humans in a digital world
Publishers would do well to take note of the exhibitions industry, which has its own problems, but which to a publisher struggling with a multitude of platforms can deliver real people in real time. Now that has to be worth something.
SPEAKERS: Julian Agostini, MD, Mash Media; Luke Bilton, Head of Content, UBM Live; Aidan Walker, Director of Seminars, Publishing & Media Expo (chair)
