Publishing & Media Expo partner, Videobuilder, has announced it will use the show to launch PressApp (www.pressapp.tv), a mobile citizen journalism service that lets publishers request, receive, moderate and publish reader-generated video and photo.
The service consists of a mobile app which newspaper and magazine publishers can brand and give to readers, and a content management area from which editorial teams can message readers to request content. Publishers can use their PressApp account to moderate and publish their received content to digital outputs which include Brightcove, YouTube, Flickr, Facebook, WordPress, Twitter, LinkedIn and Tumblr.
Geo-targeted messaging and geo-fencing will also be included, as will various monetisation features for ad sales teams. The PressApp mobile app will be available on iPhone and Android.
Demonstrations can be arranged by contacting andrew@videobuilder.tv
PressApp is a user-generated content delivery, management & publishing system. It’s been created by video technology specialist Videobuilder, who’s clients include as Reed Elsevier, Tindle Newspapers,
IPC Media, Bauer Media, UBM, Immediate Media, Wiley, Archant, EMAP, Centaur and IOP Publishing.
For more information, contact Andrew Petherick, andrew@videobuilder.tv +44 (0)845 0176 386