See below for the 2013 keynote sessions which took place at Publishing & Media Expo.
Tuesday 26th February 2013
What it takes to publish a Newspaper that is growing and profitable
10.30 - 11.55
>> Publishing Heroes Theatre
Today, Community Impact Newspaper has 13 local publications in Texas with a total free, mailed circulation of over 850,000. John will share the lessons learned from being a media entrepreneur in the digital age, how his model works and his thoughts on the role of print in the future, and insights into his organization's local sales approach that generated nearly $10 million in local advertising revenue in 2012.
SPEAKER: John P. Garrett, Publisher, Community Impact Newspaper
Daily Mail Plus - The Inside Story
12.20 - 13.00
>> Audience and Data Theatre
Daily Mail Associate Editor Paul Field has been leading the Mail Plus project, the new app from the Daily Mail and Mail on Sunday that delivers the 'look and feel' of the printed newspaper but harnesses the full potential of tablet interactivity. Is this combination of old and new the way forward for newspapers?
SPEAKER: Paul Field, Daily Mail Associate Editor; Rupert Knowles, Head of Business Development, Adobe Systems Inc. UK (Chair)
How to create a beautiful weekly publication for mobile without killing your art director
14.00 - 14.40
>> Production and Design Theatre
It’s the art director’s role that is seeing the most change in the brave new world of digital, apps and mobile. Here’s the skinny on creating award winning publications for mobile with as little pain as possible.
SPEAKER: Jonny Kaldor, MD, Kaldor Group
Windows 8 - New opportunities for publishers
15.10 - 15.50
>> Digital and Multi-Publishing Theatre
We’re delighted to welcome a very special and influential panel of speakers from Microsoft and its UK collaborator Stonewash, plus a US-based publisher, to discuss the impact of Microsoft’s latest innovation on the publishing industry.
SPEAKERS: Rob Grainger, MD, Stonewash; senior representatives from Microsoft; plus more to be announced.
Wednesday 27th February 2013
Content as currency in today's attention economy
11.10 - 11.50
>> Audience and Data Theatre
We’re delighted to hear Julia Hutchison, until very recently the COO of the newly re-branded Content Marketing Association and now at the Fresh Media Group, deliver a thought provoking ‘big picture’ analysis of the basic principles of new publishing.
SPEAKER: Julia Hutchison, former COO, CMA and now Head of Content Marketing, Fresh Media Group; Arif Haq, Gatorade (Pepsico) UK manager, digital, technology and content; plus more to be announced.
Digital Sales Mania
11.30 - 12.55
>> Publishing Heroes Theatre
Ad sales guru Ryan Dohrn will show you 10 ways that your sales team can sell your digital assets faster, better and for more money. From new ideas on bundled sales to streamlined education of advertisers... you will walk away with practical information you can implement right away.
SPEAKER: Ryan Dohrn, President, 360 Ad Sales Training
What is responsive design?
14.00 - 14.40
>> Production and Design Theatre
It’s design that can automatically morph itself to fit any type of device or screen to give optimised usability, is what it is. And publishing looks very much like an industry very much in need of such a thing.
SPEAKERS: Marcus Grimm, Marketing director, Nxtbook Media; plus more to be announced.
Adobe Special: How to signpost and merchandise your app
15.10 - 15.50
>> Digital and Multi-Publishing Theatre
You want consumers to easily find and purchase your digital products as well as engage with your meticulously crafted brand. Branding in the app store through a 'personalized custom store front' provides visibility, accessibility – and cross-sell and upsell opportunities.
SPEAKERS: Rupert Knowles, Senior System Engineer, Adobe Systems Inc; plus more to be announced.