Following the highly successful Email Advice Centre last year, Publishing & Media Expo 2013 offered again the free centre offering expert advice.
The Email Marketing Advice Centre offers free one-to-one sessions with the UK's leading provider of email marketing solutions to the Publishing Industry, Adestra. Over 100 publishers across both B2C and B2B sectors currently benefit from Adestra's technology, our people and deliverability solutions to help them maximise ROI through email. Clients of Adestra include Dennis Publishing, Cambridge University Press and UBM.
More about our centre:
- Each session is 20 minutes long
- The sessions are all free
- Attendees should bring along examples of the email marketing that they would like to enhance, optimise or create
- The centre is located on the showfloor at Publishing & Media Expo
Advice will include:
- Strategic and Campaign Planning Techniques
- Template Critiques
- Core Metrics and Benchmarking
- General Best Practice Advice