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See below for the 2013 Digital and Multi-Publishing Theatre timetable.
TUESDAY 26TH FEBRUARY 2013
10.00 - 10.40 New email strategies for the mobile audience
Which, when you come to think of it, is pretty much everyone. Because we’re all mobile, right? Here’s how email marketing reaches that ever-on-the-move audience.
SPEAKERS: Parry Malm, Account Director, Adestra
11.10 - 11.50 P&ME Sales Workshops #1: Multi-platform solutions, multi-platform sales
The sales culture in publishing companies, as in so much else in modern publishing, has had to make a paradigm shift. How do we prepare and manage our sales people amongst a completely new set of priorities – and technologies?
SPEAKER: Raoul Monks, Flume Training; Richard O'Connor, Group Client Solutions director, UBM Built Environment; Jonathan Kitchen, Head of Commercial Partnerships, Dennis Publishing; Matthew Allen, BNP Paribas
12.20 - 13.00 Publishing Futures - Taking the temperature of the industry
The estimable Jim Bilton’s painstaking research always delivers some of what we thought we knew, some of what we knew we didn’t, and some of what we didn’t know we didn’t. A Publishing & Media Expo stalwart, not to be missed.
SPEAKERS: Jim Bilton, Wessenden Marketing (Chair); Barry McIlheney, CEO, Professional Publishers' Association; Kevin Costello, CEO, Haymarket Media Group; James Tye, CEO, Dennis Publishing; Natasha Christie-Miller, CEO, Emap
14.00 - 14.40 Adobe special: Building your business in digital publishing
New devices bring new opportunities and challenges for content creators. How has digital publishing has progressed in the past year, what changes are on the horizon, and what does it all mean for publishers and their audiences? With a special focus on HTML5.
SPEAKERS: Rupert Knowles, Head of Business Development, Adobe Systems Inc. UK; David King, MD Ashdown Broadcasting & Publishing; Rebekah Billingsley, former publishing director of mobile, Immediate and now founder director, Big Cat Consultants; Andy Wise, Strategic director, Engine Creative; Graham Duffill, MD, Digital Publishing Company (chair)
15.10 - 15.50 Keynote: Windows 8 - New opportunities for publishers
We’re delighted to welcome a very special and influential panel of speakers from Microsoft and its UK collaborator Stonewash, plus a US-based publisher, to discuss the impact of Microsoft’s latest innovation on the publishing industry.
SPEAKERS: Rob Grainger, MD, Stonewash; senior representatives from Microsoft; Adrian Clarke, Innovation Program Director, Microsoft; Ben Greenish, Interim MD, Emap; plus more to be announced.
16.20 - 17.00 The Publishing & Media Expo Head to Head: The week's Kerin O'Connor
Dennis’ elegantly edited publishing phenomenon The Week and the man behind its success come under the steely scrutiny of P&ME’s favourite interviewer, none other than the Media Briefing’s Neil Thackray.
SPEAKERS: Kerin O’Connor, Chief Executive, The Week; Neil Thackray, MD, The Media Briefing
WEDNESDAY 27TH FEBRUARY 2013
10.00 - 10.40 Building a cross-media content strategy for tomorrow out of what is working today
Makes sense, this one; use what you already know and what you’ve already got as a basis for your journey into those uncharted cross-platform waters. It’s that multi-channel reader thing again; as media consumption becomes more fragmented across numerous devices, how do publishers cope with delivering content effectively to their readership?
SPEAKERS: Peter Houston, independent consultant and former Director of Content, Advanstar; Craig Llewellyn-Williams, associate editor (digital), The Sunday Times; Mike Goldsmith, Editor in Chief, Digital and Mobile, Future Publishing; Graham Duffill, MD, Digital Publishing Company (chair)
11.10 - 11.50 Reaching new audiences through collaboration
In the wake of Apple’s newsstand, newspapers and magazines are finding that developing their own collaborative digital distribution platform can have a dramatic effect on sales.
SPEAKERS: Nikolay Malyarov, Vice President of publishing and legal affairs, Newspaper Direct; Juan Luis Moreno, Chief of Digital Strategy at Vocentoplus; Steve Chapman, Director, Publishing, Newspaper Direct
12.20 - 13.00 P&ME Interactive: The Digital Innovation Challenge
In association with Digital Shoreditch, we asked six publishers what technological issues they felt needed solving and five thrusting technology companies to come up with solutions. We present the best of the best – and you vote. Another one not to be missed. Find out more here >>
SPEAKERS: Steve Price, CEO, Digital Innovation Solutions; Philip Smith, Head of Content Solutions and Studio Haymarket Brand Republic Group; Marc Hartog, CEO, Apptitude Media; Tony Macklin, Director of Product Development & Strategy, Immediate Media Co; Matt Sansam, Technology Strategy Board’s IC tomorrow
14.00 - 14.40 One freemium size does not fit all
Case studies from entertainment and the motor industry demonstrate that the ‘freemium’ model is an attractive one, but you have to get your business model absolutely right before you take the leap.
SPEAKERS: Greg Miall, MD, Time Out Publishing; Simon Grayson, Digital Product Manager, Autosport; Aidan Walker, Director of Seminars, Publishing & Media Expo (chair)
15.10 - 15.50 Keynote - Adobe Special: How to signpost and merchandise your app
You want consumers to easily find and purchase your digital products as well as engage with your meticulously crafted brand. Branding in the app store through a 'personalized custom store front' provides visibility, accessibility – and cross-sell and upsell opportunities.
SPEAKERS: Rupert Knowles, Head of Business Development, Adobe Systems Inc. UK; Scott Marlow, Senior Catalogue Designer, CHS Creative; Marc Hartog, MD, and Mick Moore, Creative Director, Apptitude
16.20 - 17.00 The Publishing & Media Expo Head to Head: Colin Morrison
Another edition of the ever popular P&ME live interview with Mr ‘take no prisoners’ Neil Thackray of the Media Briefing. Colin was formerly deputy chief executive of Reed Business Information, CEO of EMAP Communications, CEO of Australian Consolidated Press, and many more. Another session not to be missed.
SPEAKERS: Colin Morrison; Neil Thackray, MD, The Media Briefing
