The Content Agility Theatre

Fit for Purpose – Developing Content-rich, Paid-for Websites

While in some areas of publishing, notably B2B, online is well-established and highly lucrative, in others it remains a risky business. Anne Hinsley has undertaken editorial, commissioning, development and management roles on paid-for websites and provides an unvarnished guide to some of the problems a transition from print to online may cause. A deep understanding of your market, she says, will help avoid many of them, and she looks at ways of gaining customer insights and engagement.

Leveraging the full value of your content with XML

Publishing practices have changed signifigantly over the past few years.  With new e-reader devices entering the market, how does an organisation cope with the increasing demand for new formats. Bret will discuss how publishers can strategically leverage the value of their information and keep up with these new demands, while at the same time discovering additional value in the content that they are already producing.  Covers topics such as why XML, how will my workflows be impacted, what does this mean for my current processes. The attendee will gain a basic understanding of the basic busniess benefits of XML as well as what it takes to get started down the XML path.


 

Understanding content for findability and re-use

Publishers have been exploring ways to exploit their content in electronic format for over two decades. Organizations whose activity is not primarily publishing (the so-called ‘accidental publishers’) are also increasingly looking at how to get their information to their user groups more effectively. With so many people therefore involved in the act of publishing fact-based content,  there seems to be a surprising lack of understanding about how to model information, and an unwillingness to take on new methods of content creation, even when the business case is clear. In this session Judi Vernau will talk about how to structure and classify your content so that it can be easily retrieved, combined and re-used in order to provide a better experience for current customers, and to exploit new opportunities for content development.

5 Things Content Marketers Can Learn From Publishers and Editors

If you have a website, you are a publisher. If you do content marketing -  and more and more of us are doing more and more of it these days - you're in editorial. This talk takes 5 of the keys skills of publishing and shows how you can use them to help you market with content more effectively. 

Publishing How-To Manuals That Sell Products: The iFixit.com Story

Learn how one retailer of tools and parts became a publisher of online repair manuals designed to teach "do-it-yourselfers" how to fix things while selling them the goods they need to do the job. Using XML publishing best practices and standards, the company delivers visually engaging instructional content to the web, smartphones and mobile devices with ease.

Scott Abel,
Content Management Strategist and Social Networking Choreographer,
The Content Wrangler

Delivering Dynamic Content Solutions Using XML

This presentation looks at how an XML-based architecture can act as an enabler for content solutions across diverse scenarios. It explores ways in which XML can be dynamically delivered to web and mobile applications with examples including location-aware solutions, conference websites and collaborative reviewing. 

Mark Poston,
Senior Technical Consultant,
Mekon