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See below for the 2013 Audience and Data Theatre timetable.
TUESDAY 26TH FEBRUARY 2013
10.00 - 10.40 Generating new subscriptions and maximising renewals
The acknowledged industry expert on the publisher’s eternal holy grail, made even more complex in the digital space.
Speaker: Alan Weaver, Alan Weaver Associates
11.10 - 11.50 Big Data #1: How Can Publishers Adapt?
Publishing is becoming increasingly data-driven. From linked data and data-rich content to advanced audience data analysis and monetisation, the skills and practices of publishers are fundamentally changing. Also, new revenue opportunities exist with marketing services. This session sets out the new imperatives.
SPEAKERS: John Baker, MD, Digirati; Brett Keirstead, VP of Sales, Knowledge Marketing; Ian Eckert, Abacus E-Media
12.20 - 13.00 Keynote Daily Mail Plus - The Inside Story
Daily Mail Associate Editor Paul Field has been leading the Mail Plus project, the new app from the Daily Mail and Mail on Sunday that delivers the 'look and feel' of the printed newspaper but harnesses the full potential of tablet interactivity. Is this combination of old and new the way forward for newspapers
SPEAKER: Paul Field, Daily Mail Associate Editor; Rupert Knowles, Head of Business Development, Adobe Systems Inc. UK (Chair)
14.00 - 14.40 Beyond Linked In or Twitter; traditional social media under pressure?
Just as publishers are getting used to applying techniques for capturing audiences through Facebook, Linked In and Twitter, a whole new set of rules comes over the horizon.
SPEAKERS: Tom Inglis, Feusd; Adam Tinworth, independent social media consultant; representative from Make Media
15.10 - 15.50 How to sell print subscriptions to app subscribers and vice versa
Case studies looking at some of the smart techniques publishers are using to ‘convert’ digital readers to print or the other way round.
SPEAKERS: Carolyn Morgan, MD Specialist Media Show and MD Penmaen Media (Chair); Rebekah Billingsley, former publishing director of mobile, Immediate and now founder director, Big Cat Consultants; Abi Spooner, Head of Direct Marketing, The Week (Dennis Publishing); James Robertson, publisher, DJ Mag (Thrust Publishing)
16.20 - 17.00 That all important second click
It’s the second click by which a reader / user demonstrates his or her engagement and willingness to be ‘monetized’. It’s all about content discovery platforms and creating links to third party content without compromising the experience.
SPEAKERS: Andrew Warren-Payne (chair), Senior Research Analyst at Econsultancy; Rob Brett, Head of Commercial Analysis Online, Future Publishing; Simon Edelstyn, Managing Director, Outbrain Europe; Mark Churchill, PositionSense.
WEDNESDAY 27TH FEBRUARY 2013
10.00 - 10.40 P&ME Sales Workshops #2: Sales, Innovations and Technology
With a focus on interactive video, mobile technology, and web-based tools that enable high-margin cross-channel sales, this seminar highlights the potential for new technology in developing revenue streams.
SPEAKERS: Richard Myles, Director, Flume Training; Andrew Perry-Smith, founder and director, Linkz; Jon Westbrook, commercial director, The Peloton; Brett Keirstead, Vice president of Sales, Knowledge Marketing
11.10 - 11.50 Keynote: Content as currency in today's attention economy
We’re delighted to hear Julia Hutchison, until very recently the COO of the newly re-branded Content Marketing Association and now at the Fresh Media Group, deliver a thought provoking ‘big picture’ analysis of the basic principles of new publishing.
SPEAKER: Julia Hutchison, former COO, CMA and now Head of Content Marketing, Fresh Media Group; Arif Haq, Gatorade (Pepsico) UK manager, digital, technology and content; Aidan Walker, Director, Publishing & Media Expo Seminar Programme (chair)
12.20 - 13.00 Big Data #2: Multi-Channel Data
An ‘Adobe special’; The challenge is to analyse large volumes of rapidly evolving data from all your online and offline channels and data sources in order to make customer-focused decisions. Learn in how to optimize editorial content, drive premium ad sales through actionable metrics, and provide greater digital reader and customer insights.
SPEAKER: Mike Plimsoll, Adobe Systems Inc. UK
14.00 - 14.40 Rebuilding content and communities around live events
While B2B media wrestles with changing revenue models, the one constant is the power of live events, which provide rich and fertile soil for the creation of subject-specific communities. How should publishers realign their content and social media strategies to engage their industry throughout the year?
SPEAKER: Luke Bilton, Head of Content, UBM Live
15.10 - 15.50 Cloud Atlas: Mapping a route in the ether
What has happened up there in the Cloud in the last year? We take stock of new developments, new apps and new opportunities for publishers.
SPEAKERS: Mark Pratt, Vice President, Business Development, Metropublisher; Ian Eckert, Abacus E-Media; Andy Balch, Vice President, Mirabels Technology; Ryan Dohrn, President, Brain Swell Media
16.20 - 17.00 A viable commerical model for mobile
The rapidly maturing mobile market place represents unique challenges to publishers when it comes to ad revenue. Case studies of how media owners are successfully overcoming these hurdles are supported by insights into strategy and tactics.
Speaker: Dominic Finney, Founder and MD, FaR Partners
